Quick answer: This advertising disclosure explains how Crypto Ruble Coins labels paid and commercial content — advertising, sponsored articles, press releases and affiliate links — so readers can always tell what is paid and what is independent. We follow the FTC endorsement guidelines, and nothing we publish is financial advice.
Key takeaways
- Everything paid is labelled — advertising, sponsored content, press releases and affiliate links.
- Standard: disclosure follows the FTC endorsement guidelines.
- Independence: editorial is separate from commercial content.
- YMYL: no guaranteed-return or price-prediction claims, paid or not.
- Questions: reach us via the contact page.
Why we disclose
Disclosure exists so you are never misled about who is speaking. When content is paid for, you have a right to know, because it may shape how you read and weigh it. We treat clear labelling as a duty to our audience rather than a formality — and it is also a legal expectation under FTC guidance for endorsements and paid promotion. A reader who can see what is paid can trust what is not, and that trust is the whole basis on which a publication like ours operates. Disclosure also protects you in a more practical sense: in a field where misleading promotion is common, knowing which content is paid helps you apply the right level of scepticism, ask the right questions, and make your own decisions with the full picture in front of you.
How we label advertising
Advertising, including crypto banner ads, is visually and contextually distinct from editorial content, and is placed in recognised ad units rather than woven into articles. Every advert is reviewed before it runs. An advert is the advertiser’s own message; it is not the newsroom’s endorsement of the product, and it does not earn the advertiser any influence over our reporting.
How we label sponsored content
Sponsored articles and sponsored features carry a clear “Sponsored” label so you know the perspective belongs to the sponsor. We edit these for accuracy and compliance, and we hold them to the same claim standards as the rest of the site, but the angle is theirs and the label makes that unmistakable. You should read a sponsored piece as informed advocacy, not as our independent verdict.
How we label press releases
Press releases are published as company-supplied announcements and labelled as such. Publishing a release means we distributed the company’s news; it does not mean we have independently verified every claim in it or endorsed the project behind it. The label exists precisely so that a paid announcement is never mistaken for the newsroom’s own reporting.
Affiliate links
Some content contains affiliate links. If you click one and then sign up or make a purchase, we may earn a commission at no additional cost to you. We disclose this where it applies, and the full detail is on our affiliate disclosure page. Commissions never dictate our independent opinions, and the presence of an affiliate link does not change how honestly we describe a product’s strengths and weaknesses.
What disclosure does not change
A label does not turn a commercial claim into a fact. Across every format — advertising, sponsored content, press releases and affiliate content — we still decline guaranteed returns, price predictions and anything that reads as personalised financial advice. Disclosure tells you a piece is paid; our editorial standards decide what a paid piece is allowed to say in the first place. The two work together, and neither substitutes for the other.
Editorial independence
Independent editorial on Crypto Ruble Coins is produced separately from commercial content and is never for sale. Advertisers and sponsors cannot buy coverage, ratings, or the removal of legitimate reporting, and they do not see or approve our independent articles before publication. For the fuller picture of how the site is funded and how we keep that line intact, see how we make money.
Reporting a labelling concern
If you believe any content is not clearly labelled, or that a disclosure is missing or unclear, please tell us through the contact page. We will review it promptly and correct anything that falls short of this policy. We would always rather fix a genuine labelling gap than leave a reader in doubt about what they are looking at.
How to tell paid content apart at a glance
You should never have to work hard to know whether something is paid. In practice, a few consistent signals tell you what you are reading. Advertising sits in recognisable ad units that are visually separate from the article around them. Sponsored articles and features carry an explicit “Sponsored” marker near the top, so the label reaches you before the argument does. Press releases are presented as company-supplied announcements and identified as such rather than folded into our own reporting. And where a page contains affiliate links, that is disclosed in context, with the detail set out on our affiliate disclosure page.
The reverse signal is just as important: if a piece carries none of these labels, no one paid for it, and it reflects the independent judgement of the newsroom. We place the labels where they are easy to see rather than buried in the small print, because a disclosure that a reader has to hunt for is not really a disclosure at all. Standards for online advertising continue to evolve, and we review our labelling against current expectations so that what appears on Crypto Ruble Coins stays clear as those norms change. If at any point a label is ambiguous to you, treat that as a reason to ask us — through the contact page — and we will both clarify the specific case and consider whether the labelling itself needs to be plainer. As a rule of thumb, if a piece is trying to sell you something, assume it is commercial and look for the label that confirms it; if you cannot find one and the content still reads like promotion, that is exactly the sort of thing we want you to flag, because clear labelling only works when readers hold us to it.
Crypto Ruble Coins is an independent crypto and blockchain newsroom run by a named editorial team working to published standards. Read more about us, meet the people behind the coverage, review our editorial guidelines and see our affiliate disclosure. Every commercial placement is labelled in line with the FTC endorsement guidelines, and nothing we publish — paid or independent — is financial advice.
Frequently asked questions
What is this advertising disclosure for?
It explains how Crypto Ruble Coins labels advertising, sponsored content, press releases and affiliate links so you can tell paid from independent content.
Which standard do you follow?
The FTC endorsement guidelines for disclosing paid and affiliate content.
How do I know if content is paid?
Paid content is labelled — as advertising, sponsored, or company-supplied. Unlabelled content is independent.
Do affiliate links cost me anything?
No. Any commission is paid by the merchant at no extra cost to you. See our affiliate disclosure.
Does disclosure allow any claim?
No. We still decline guaranteed returns and price predictions in paid content.
Is independent coverage for sale?
No. Editorial is separate from commercial content — see how we make money.
How do I report a missing label?
Contact us via the contact page and we will review it promptly.
Is any of this financial advice?
No. Nothing on Crypto Ruble Coins is financial advice.